Brand standards

How to use the Some Small Studio name, logo and look. Press and partners: everything you need is downloadable below, no need to ask.

Download all logo files (ZIP)

Logo

An old sawtooth-roof factory, the kind built in the 1800s so daylight could pour in through the tall glass, turned into a small code factory. The glazing is lit: that's where the ideas come in. The prompt on the wall is where they get made.

Primary logo

The default. Splash screens, key art, packaging, anywhere with room.

SVG for dark SVG for light PNG for dark PNG for light

Horizontal logo

Wide, short spaces: website headers, email signatures, trailer end cards.

SVG for dark SVG for light PNG for dark PNG for light

Factory mark

Avatars, favicons, merch, and anywhere the name is already nearby.

SVG for dark SVG for light PNG for dark PNG for light

One-line wordmark

Credits and fine print, where the mark would be too small to read.

SVG for dark SVG for light

One colour

When only one colour is possible (engraving, embroidery, a single-colour print run, in-game credits), use the one-colour versions. Each tooth and its glazing become one solid block, and the prompt is cut out of the wall.

Click any one-colour logo to download its SVG. All versions are in the ZIP.

Clear space & size

Keep a margin around the logo at least as big as one pane of glazing is tall (the orange bars on the roof). We call that unit X. Nothing else (text, edges, other logos) goes inside it.

Primary logo: At least 120 px wide on screen, 30 mm in print.
Horizontal logo: At least 160 px wide on screen, 40 mm in print.
Factory mark: At least 16 px wide on screen, 8 mm in print.

Misuse

The logo only works as drawn. Use the supplied files and leave them as they are.

Don't stretch or squash it.

Don't rotate it.

Don't recolour it outside the palette.

Don't add shadows, glows or outlines.

Don't place it on busy images without a solid panel.

Some Small Studio

Don't retype the name next to the mark.

Colour

Three colours do almost everything: Ink, Paper and Signal. Signal is the light in the windows. Use it sparingly, for the one thing that should be noticed.

Ink 60%Paper 30%10%

Ink

HEX: #0D0D10
RGB: 13 13 16
CMYK: 75 65 60 90
Pantone: Black 6 C

Backgrounds, splash screens, text on Paper.

Paper

HEX: #F2EFE8
RGB: 242 239 232
CMYK: 3 3 7 0
Pantone: None (warm white stock)

Text on Ink, light backgrounds, the factory body.

Signal

HEX: #FF5A36
RGB: 255 90 54
CMYK: 0 76 82 0
Pantone: 171 C

Lit glazing, the cursor, buttons. On Ink only.

Signal Deep

HEX: #E2461F
RGB: 226 70 31
CMYK: 0 80 95 5
Pantone: 1665 C

Signal’s stand-in on Paper and in print.

Glow

HEX: #FFB547
RGB: 255 181 71
CMYK: 0 32 80 0
Pantone: 1365 C

Hover and focus states only. Never in the logo.

CMYK and Pantone values are the nearest matches. Check them against a physical swatch book before a print run.

Contrast

Text	On	Ratio	Good for
Paper	Ink	16.9:1	Any text
Signal	Ink	6.3:1	Body text
Ink	Signal	6.3:1	Body text
Ink	Paper	16.9:1	Any text
Signal Deep	Paper	3.6:1	Large text only

Typography

Unbounded is the voice: wide, heavy, a little mechanical. It sets the logo and every headline. Inter does the reading: body copy, captions, interface text. Both are free (SIL Open Font License) and available from Google Fonts.

Unbounded

Headlines and display. Weights 600, 700, 900.

Inter

Body and interface. Weights 400, 500, 600.

Display

Unbounded 900 · 56–72 px · line height 1.0

Big games.

Heading 1

Unbounded 700 · 40 px · line height 1.1

Pitch your game

Heading 2

Unbounded 700 · 28 px · line height 1.2

What we offer

Heading 3

Unbounded 600 · 20 px · line height 1.3

Funding

Body

Inter 400 · 17 px · line height 1.6

We work with a small number of authors at a time, so every game gets our full attention.

Small

Inter 500 · 14 px · line height 1.5

Release date to be announced

Headlines are sentence case. Capitals belong to the logo only.
Never set body text in Unbounded; it's too wide to read for long.
Keep lines of body text under about 75 characters.

Motifs

Two pieces of the logo can be used on their own, as long as the logo itself is also present nearby.

The roofline

A repeating row of teeth and lit glazing. Use it as a border on posters, booth graphics and trailer frames. Always horizontal, never as a full-bleed fill.

Tile for dark Tile for light

Coming soon

The cursor

A Signal underscore after a short line of text, as if it's still being typed. For teasers and announcements, once per screen at most.

Intro animation

The publisher card shown when one of our games starts, after any engine or platform logos and before the developer's own. The animation at the top of this page is the reference.

0.0–0.4 s Ink, nothing else.
0.4–0.9 s The factory fades in, windows dark.
1.0, 1.25, 1.5 s The three windows light up, left to right.
1.6–1.9 s The cursor blinks once, then stays on.
1.9–2.4 s The name fades in.
2.4–3.0 s Hold, then cut or fade to the next card.

Always on Ink, centred, with the logo about 60% of the screen height.
Make it skippable with any button after the first launch.
No music under it. A short sound cue is fine if it matches the game's audio.

Animation frames, 1080p 30 fps (ZIP, PNG sequence)Still, 1080p Still, 4K Still, light, 1080p

Published by

The badge that goes on the games we publish, next to the developer's own logo.

The developer always comes first: their logo sits before or above ours, and is never smaller.
On key art and trailer end cards, place the badge in a bottom corner, at least 160 px wide at 1080p.
On store capsules, follow the store's own artwork rules first. Most capsules should carry the game's logo only.
Over artwork, put the badge on a solid Ink or Paper panel with X clear space.

SVG for dark SVG for light SVG white SVG black PNG for dark

Voice

We sound like what we are: a small team that loves games and knows how to ship them.

Plain: Say what it is. Short words, short sentences, no buzzwords.
Warm: Write like a person talking to another person, not like a company.
Playful, not jokey: One wink per page is plenty. Clarity comes first.

Write	Not
We fund, produce and launch games by small authors.	Revolutionising the indie gaming landscape.
Pitch your game	Submit
This level doesn't exist.	Oops! Something went wrong :(
Out now on Steam.	The wait is finally over!!!

Name & legal

Write Some Small Studio: three words, each capitalised. In running text it's never all caps, never one word, never "SSS".
After first mention, "the studio" or "we" is fine.
Some Small Studio is a trade name of Neki Mali Studio - Obrt za uslužne djelatnosti, Virovitička 7, 31000 Osijek, Croatia. Invoices and contracts use the legal name.
Some Small Studio™ and the factory mark are trademarks of Neki Mali Studio - Obrt za uslužne djelatnosti.

Questions about using the brand: press@somesmallstudio.com